2 Comments

1. Where is the test results for Royal Purple? You claim to outperform Royal Purple, please send me the comparison.
   Regards,
   Troy Murphy
   NHRA Drag Racing Competitor

2. Sure we can heres one
   Four-Ball Wear Test
   and I will post more later
   However a good read about Royal Purple and false claims

   BP Lubricants Challenges Royal Purple’s Claims for Synthetic Motor Oil
   NAD® Recommends Royal Purple Modify or Discontinue Certain Claims

   New York, NY – April 1, 2009 – The National Advertising Division (NAD®) of the Council of Better Business Bureaus has recommended that Royal Purple, Ltd., modify or discontinue certain advertising claims for it’s synthetic motor oil.

   NAD, the advertising industry’s self-regulatory forum, examined comparative performance and superiority claims in print, broadcast and Internet advertising, following a challenge by BP Lubricants.

   Claims at issue included:

   “Independent university and industry tests document the performance gains of using Royal Purple. When compared to leading synthetic and conventional motor oils, Royal Purple typically:”
   “Increases horsepower and torque by as much as 3%.”
   “Reduces engine wear by as much as 80%.”
   “Improves fuel economy by as much as 5%.”
   “Fuel economy improvement up to 5% or more.”
   “Reduces engine heat by as much as 10%.”
   “Reductions in heat of up to 12%.”
   “Reduces engine heat by as much as 10%.”
   “Reduces emissions up to 20% or more.”
   “Reductions in emissions of 20% or more.”
   “Unsurpassed”, “Unparalleled”, “Most Advanced…”
   “Provides Film Strength up to 400% stronger than other motor oils…”
   “Superior oxidation stability…”
   “API/ILSAC Certified.”

   In its decision, NAD noted that the advertiser voluntarily agreed to discontinue the claims “most advanced,” “unsurpassed performance” and “unparalleled performance,” steps that NAD found were necessary and proper to avoid confusion in the marketplace NAD noted that it appreciated the advertiser’s participation in the NAD process, especially as a newcomer to the retail automotive industry as it branches out from industrial lubricants. Further, NAD noted that testimonials included in a wide range of auto-enthusiast publications indicate that Royal Purple’s consumers are “vocally appreciative of its synthetic purple engine oil.”

   More here